Vickie Petronio-King (Partner)
For the past 18 years, Vickie Petronio-King has established herself as one of Canada’s preeminent talent agents, while creating PLAY Management into one of the largest and most successful management companies in Canada. Managing well established clients from Canada and the US, she has built her career on leveraging the unique talents and strengths of each actor and complimenting them with her passion, knowledge and insight into what “works”.
Vickie and her team take a total management approach to understanding the needs, goals and vision of each client, while working to guide each project and choice along that path. Proven, successful partnerships with agencies such as WME, UTA, CAA, ICM and many others, form just part of the extensive network that Vickie has developed. This allows clients to have greater exposure on projects within North America and throughout the world. Vickie’s hard work ethic and dedication to each of her clients is underscored by her commitment to putting the right client, in the right room on the right project.
The list of leading roles and projects Vickie and her clients have worked on over the years is extensive and varied but whether it’s choosing to work on projects because of the director, the actors attached, the script or simply the challenge of the role itself, the decision is always in alignment with the goals of the client and the aspiration of continually moving their career forward.