About - Play Management Inc.
PLAY Management Inc. is a full service talent agency and management company in Vancouver Canada.
talent agency, management company, film, television, voice over, commercial talent, youth talent, voice talent
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About Us

“representation by collaboration”


Established in 2006, we offer representation for film, television, commercial, voice over and literary talent.


Shepherding in-house, and client developed content throughout all stages of the development process, including partnerships with producers across North America to the financing and production stage.

Who We Are

Trina Allen-Abt (Partner)

Trina is a founding partner of PLAY Management, one of the most successful full service talent agencies in Canada. She represents client’s endeavors in film, television and production in both Canada and the United States, and has recently led the expansion of PLAY with the opening of the office in Atlanta, GA.

With almost two decades in the business Trina’s clients credits and accomplishments include numerous internationally acclaimed, award winning series, miniseries, and feature films.

Trina is recognized by her tenacity, integrity and passion for deal making. Understanding her client’s strengths and career aspirations,  she works hard to forge new partnerships, and provide her clients with exciting new opportunities.  She consistently develops long lasting partnerships with her clients, and helps to nurture, guide and grow their careers.

Vickie Petronio-King (Partner)

For the past 18 years, Vickie Petronio-King has established herself as one of Canada’s preeminent talent agents, while creating PLAY Management into one of the largest and most successful management companies in Canada. Managing well established clients from Canada and the US, she has built her career on leveraging the unique talents and strengths of each actor and complimenting them with her passion, knowledge and insight into what “works”.

Vickie and her team take a total management approach to understanding the needs, goals  and vision of each client, while working to guide each project and choice along that path. Proven, successful partnerships with agencies such as WME, UTA, CAA, ICM and many others, form just part of the extensive network that Vickie has developed. This allows clients to have greater exposure on projects within North America and throughout the world. Vickie’s hard work ethic and dedication to each of her clients is underscored by her commitment to putting the right client, in the right room on the right project.

The list of leading roles and projects Vickie and her clients have worked on over the years is extensive and varied but whether it’s choosing to work on projects because of the director, the actors attached, the script or simply the challenge of the role itself,  the decision is always in alignment with the goals of the client and the aspiration of continually moving their career forward.

Lena Lees-Heidt (Partner)

With over 16 years of experience in the industry, Lena has had the pleasure of working with some of the countries most recognizable talent. Lena has exceptional relationships on both sides of the border with broadcasters, networks, studios, and the top agencies and management companies in LA. She takes great pride and enjoyment in her work, whether it be developing young talent, or working with established, award-winning performers.  She is recognized for her attention to detail, strategic approach, nurturing personality, and is always proud to be a contributing factor in her client’s accomplishments.

Although her primary focus is in talent management, Lena has recently been applying her vast knowledge in the industry as a producer on various short films, factual based projects, and reality television.  She currently has multiple fictional projects in development with her two partners at PLAY, and looks forward to expanding the company’s focus and brand in the coming years.

Mary Falcon (Manager)

Born and raised in Vancouver, Mary has been in the film industry going on 15 years. Starting her career in casting, Mary has worked on hundreds of commercials and numerous feature films. This unique insight qualifies her with an inside track into what casting directors, producers, directors and executives are looking for.

Ready for a change of pace, Mary decided to apply her experience in casting, to managing talent. Her dedication and perseverance have led her clients to book recurring to series regular roles in film and television; working on networks such as NBC, CW, ABC, A&E and FOX with the likes of Jennifer Lopez, Woody Harrelson, Matt Dillon, Ray Liotta, Melissa Leo,Vera Farmiga, Brian Cranston and Zack Snyder to name a few.

Mary’s knowledge, vast understanding of the industry and hard work have allowed her clients to trust in her ability to take them to the next level.

Kalee Harris (Manager)

After receiving her Bachelor’s degree from Dalhousie University, Kalee started with PLAY Management in 2009. Over the past seven, plus years, Kalee has developed a track record for developing clients in Canada and her introduction to her actors into the Hollywood market is unparalleled.

Kalee’s clients have starred in Hollywood blockbuster’s such as Elysium (opposite Matt Damon), The Giver (opposite Meryl Streep and Jeff Bridges), The Judge (opposite Robert Downey Jr. and Robert Duvall), and the Oscar nominated film, Room (opposite Brie Larson, Joan Allen and William H. Macy). Her clients have also starred in critically acclaimed and hit television shows such as Schitt’s Creek, Supernatural, Unreal, and Fargo to name a few.

Kalee’s passion and aggressive yet professional approach, makes her one the top young managers in the business.

Samantha Jewell (Manager)

Samantha began with PLAY in 2012, getting her start as an assistant to Trina Allen-Abt. With a selective, yet enthusiastic approach she has been developing her own roster, as well as managing the Voice Over Department for the past few years.
With a diploma in Entertainment Business Management, Samantha is also an award-winning independent producer. Her accolades include screenings at Grauman’s Chinese Theatre and the Oscar-Qualifying Athens International Film Festival, Best Short Film at the LA Screamfest Horror Film Festival, 4 Leo Award nominations and a Golden Sheaf.